Art Director: Iman Al Ajami
Developed for Petro-Canada as a campaign concept submitted to McCann.
Selected for presentation at the Humber College Year-End Show.
Overview:
A campaign built on a simple, universal behaviour: when a car gets dirty,someone will write “Wash Me.”Instead of telling drivers to act, the idea captures the moment justbefore it happens, turning a familiar joke into a clear and immediate call toaction.
Execution:
Billboard
OOH
Social
Award of Merit:
Developed for Petro-Canada as a campaign concept submitted to McCann. Selected for presentation at the Humber College Year-End Show, where it received a Humber Award of Merit for creative excellence.
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