Art Director: Iman Al Ajami
Developed for Petro-Canada as a campaign concept submitted to McCann.
Selected for presentation at the Humber College Year-End Show.
A campaign built on a simple, universal behaviour: when a car gets dirty,someone will write “Wash Me.”Instead of telling drivers to act, the idea captures the moment justbefore it happens, turning a familiar joke into a clear and immediate call toaction.
Billboard
OOH
Social
Built on real, recognizable behaviour
Simple, fast, and instantly understandable
Designed for high-impact outdoor and social environments
If you like what you see and want to work together, get in touch!