Print Advertising Campaign
The concept was to transform a traditional print piece into an interactive format that reveals information progressively, enhancing user engagement and storytelling.
This project was developed as a fully realized print advertising piece, combining concept development, structural design, and final production. The goal was to create an engaging printed experience that goes beyond a flat layout and encourages interaction through form and movement.
Every decision started with structure.I developed a custom dieline to define how the piece folds, opens, and reveals content. Before moving into digital design, I explored the concept through physical paper prototypes-cutting, folding, and testing the structure by hand.This process allowed me to refine proportions, interaction, and usability, ensuring that the final piece functions as both a visual design and a physical experience.
If you like what you see and want to work together, get in touch!
