1. Ocean Bliss Cruises Brand Identity
Artwork Description:
Ocean Bliss Cruises is an interactive print advertising campaign created to promote a luxury cruise experience. The project combines branding, graphic design, layout design, and paper engineering to create a printed piece that reveals information through folding and user interaction.
Purpose / Goal:
The goal of this project was to transform a traditional print advertisement into an engaging and memorable experience. By encouraging interaction, the design allows users to explore the brand story and promotional content while strengthening their connection to the Ocean Bliss Cruises brand.
Learning Outcome / Result:
This project began with the development of the Ocean Bliss Cruises logo and visual identity, which guided the overall design direction. I then created a custom dieline, produced multiple prototypes, and refined the structure through testing and revision. Through this process, I strengthened my skills in branding, print production, structural design, prototyping, and problem solving, while learning how visual identity and physical interaction can work together to create effective communication.
2. Interactive Travel Folder
Overview
Designed as part of the Ocean Bliss Cruises campaign, this interactive folded brochure reveals different travel destinations through a sequence of folds. The concept encourages users to explore multiple cruise destinations while creating a memorable and engaging print experience that combines storytelling with interaction.
From Paper to Print
Every decision started with structure.I developed a custom dieline to define how the piece folds, opens, and reveals content. Before moving into digital design, I explored the concept through physical paper prototypes-cutting, folding, and testing the structure by hand.This process allowed me to refine proportions, interaction, and usability, ensuring that the final piece functions as both a visual design and a physical experience.
3. Thailand Destination Experience
As an extension of the Ocean Bliss Cruises campaign, I designed an interactive paper boat promoting a Thailand cruise experience. Inspired by the country's tropical islands, turquoise waters, and scenic landscapes, the boat unfolds to reveal destination imagery and travel content. The project combines branding, structural paper design, and interactive storytelling to create a memorable print experience that encourages exploration and engagement.
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